Case Study: The Urban Loft Co. increases lead capture and streamlines leasing with RealPage's Knock CRM

How Urban Loft Co. Captured 20% More Leads and Streamlined the Renter Journey with Knock CRM

The Urban Loft Co., a multifamily residential real estate company, was facing significant challenges in managing its sales pipeline as it expanded its operations. Their primary issues included a lack of visibility into sales activities, inefficient manual data entry for lead capture, and an inability to accurately track prospect-to-lease conversions. This disorganized process was causing them to miss leads and lose potential revenue. They turned to RealPage and its Knock CRM solution to streamline their renter journey and integrate with their existing property management system.

RealPage implemented its Knock CRM, which provided The Urban Loft Co. with a seamless integration to their PMS, eliminating manual data entry and giving management crucial visibility into the sales pipeline. The solution included tools for automated lead capture, follow-up, and self-scheduling for property viewings. As a result, the company increased its lead capture by 20%, boosted closing rates on one building by 10%, and saved approximately 15 hours per month in manual labor, preventing significant revenue loss from missed leasing opportunities.

The Urban Loft Co.

Parker Sitton

Vice President of Real Estate