Case Study: Neighborly Ventures boosts lease-ups and move-ins with RealPage’s G5 digital marketing

Digital Marketing Delivers Resultsfor Neighborly Ventures

Neighborly Ventures, a multifamily housing developer, faced the challenge of pre-leasing a new construction property in an intensely competitive market with a record supply of new units. They needed to build brand awareness and generate a waitlist quickly, even before the building's certificate of occupancy was issued. To tackle this, they partnered with the vendor RealPage and its service, G5, for a fast and effective digital marketing strategy.

RealPage implemented a swift, multi-faceted digital solution for Neighborly Ventures, including a mobile-first website, Google Business Profile optimization, and targeted digital advertising. The results were significant, with a 6.13% conversion rate that far exceeded the industry average and a 46.3% lower cost per conversion. This strategy generated a 50-person waitlist and led to the property meeting 145% of its move-in goal within the first 120 days.

Neighborly Ventures

Rachael Zollner

Marketing Coordinator