Case Study: Barrett & Stokely boosts marketing ROI with RealPage Leasing Analytics

Barrett & Stokely - Customer Case Study

Barrett & Stokely, a property management company, faced the challenge of being unable to gauge the true cost-effectiveness of its marketing spend on Internet Listing Services (ILS). They had no way to analyze lead quality or sales effectiveness, leaving them uncertain whether failed leads were due to poor lead quality or inadequate follow-up by their staff.

RealPage implemented its Leasing Analytics solution to track every lead from its source through to a signed lease. This provided Barrett & Stokely with the data to pinpoint weaknesses and accurately direct resources. The results were significant, including a calls-answered rate jump from 20% to 80% at one property and a prospect-to-appointment conversion increase from 20% to 60% at another, allowing RealPage to help the company maximize its marketing ROI.

Barrett & Stokely

Samantha Jameson

Marketing Director