Case Study: The Moline Dispatch achieves 249% growth in recruitment advertising with RealMatch

The Moline Dispatch - Customer Case Study

The Moline Dispatch, publisher of The Dispatch and the Rock Island Argus in Moline, Illinois, was facing a 59% drop in online recruitment advertising revenue in 2009. To compete more effectively with local and national job boards, it needed a stronger online hiring solution and a better experience for both job seekers and employers. RealMatch provided the company with access to TheJobNetwork and its recruitment advertising platform.

RealMatch implemented a feature-rich job board with real-time candidate matching, broad ad distribution, and the Total Talent Reach program to optimize postings through SEO and SEM. As a result, The Moline Dispatch saw online recruitment advertising revenue rise 127% in 2010 and another 122% in 2011, for a combined increase of 249%. The solution also helped generate more responses, higher-quality candidates, and repeat business from advertisers.

The Moline Dispatch

Jamie Belha

Classified Supervisor