Case Study: The Indiana Gazette achieves 138% recruitment advertising growth with RealMatch

Stellar Support Team Helps Newspaper Grow Recruitment Advertising By 138%

The Indiana Gazette, a daily newspaper in Indiana, Pennsylvania, needed a better way to grow recruitment advertising and wanted hands-on help with implementation, training, and marketing. In January 2011, it partnered with RealMatch and added an online recruitment solution through TheJobNetwork to support its shift into the online hiring market.

RealMatch provided turnkey onboarding, a dedicated support team, webinars, sales scripts, and marketing assistance to help The Indiana Gazette upsell advertisers and promote the new program. As a result, the newspaper upsold about half of its recruitment advertisers to TheJobNetwork and increased online employment advertising revenue by approximately 138% in 2011.

The Indiana Gazette

Barbie J. Vickhouse

Advertising Manager