Case Study: The Standard Examiner achieves more recruitment advertisers with RealMatch

RealLeads Competitive Market Intelligence Delivering New Advertisers

The Standard Examiner, a daily newspaper in Ogden, Utah, needed a more efficient way to win recruitment advertising business from employers posting on competing local and national job sites. Manual research was slowing the sales team down, so they turned to RealMatch and its RealLeads competitive intelligence program to identify potential advertisers more effectively.

RealMatch provided weekly prospecting reports with job, company, and contact data gathered from competitor sites, giving The Standard Examiner actionable leads and estimated candidate-match data to support outreach. As a result, the newspaper has been generating 10 to 12 new recruitment advertisers per month, including about 5 outside its geographic area, while also seeing repeat business from advertisers attracted by TheJobNetwork and its broader reach.

The Standard Examiner

Dave Newman

Advertising Manager