Case Study: Northeast Tennessee Media Group achieves $120,000 in new revenue with RealMatch

Northeast Tennessee Media Group - Customer Case Study

The Northeast Tennessee Media Group, which runs the Kingsport Times-News and Johnson City Press, was struggling with outdated and restrictive recruitment ad rules that limited online-only sales and kept their two nearby newspapers operating separately. Sales VP Richard Clark needed a better way to monetize employment ads, and turned to RealMatch and its Total Talent Reach program to broaden the offer and improve recruitment revenue.

RealMatch helped the company merge its recruitment sites, accept online-only ads, train sales staff, and move to 100% Total Talent Reach for employment listings. The result was about $10,000 in monthly new revenue, or roughly $120,000 in new revenue for the year, with some ads reaching $10,000 packages and a growing resume database of more than 24,000 local resumes.

Northeast Tennessee Media Group

Richard Clark

Sales VP