Case Study: Jones Media achieves 500% growth in online employment revenue with RealMatch

New Ad Solution & Aggressive Sales Program Grow Recruitment Advertising by 500%

Jones Media, publisher of The Greeneville Sun in Greeneville, Tennessee, was facing flat recruitment advertising growth and needed a better way to expand the reach and performance of its online job ads to compete with national and local job boards. In 2010, Jones Media partnered with RealMatch, using RealMatch’s online recruitment advertising solution and TheJobNetwork to improve advertiser exposure and attract new employers.

RealMatch implemented TheJobNetwork, Real-Time Job Matching, and RealLeads to distribute job ads across thousands of sites, target better-matched candidates, and help the sales team prospect more effectively. The results were strong: Jones Media reported nearly 100% adoption of the solution, more than 6,000 job seekers registered, recruitment traffic reached about 10% of site visitors, and online employment advertising revenue increased by approximately 500% in 2011.

Jones Media

Gregg Jones

President and CEO