Case Study: Concord Monitor achieves 57% increase in recruitment ad revenue with RealMatch

Concord Monitor - Customer Case Study

The Concord Monitor needed to grow recruitment display ad revenue while overhauling an underperforming recruitment advertising operation. Working with RealMatch, the newspaper switched vendors, simplified pricing, and introduced a new bundled recruitment product while maintaining its own branding.

RealMatch helped the Concord Monitor implement the new package with support, training, lead lists, and sales incentives for a dedicated full-time recruitment rep. The results were strong: help-wanted display advertising rose 57% in 2012, recruitment line ads increased 3%, and display recruitment revenue grew another 10% the following year, with revenue up again in 2014.

Concord Monitor

Sean McKenna

Concord Monitor