Case Study: Vamp Heels reduces returns and boosts shoe orders with ReaLift

Vamp Heels cuts return rates by 35% with ReaLift

Vamp Heels, a direct-to-consumer women's fashion brand, faced a significant challenge with high return rates and customer service inquiries related to shoe sizing. As an online-only retailer, shoppers were unable to try on shoes before purchasing. Despite implementing size charts and other help content, the vendor, ReaLift, was brought in to provide a web-based footwear sizing solution.

By implementing ReaLift's sizing tool, Vamp Heels saw dramatic improvements. The results after 75 days included a 35% decrease in return rates, a 24.5% increase in shoe orders, and a 37% decrease in overall returns. Furthermore, 41% of shoppers used the ReaLift tool to make their purchase, significantly reducing sizing-related customer service issues.

Vamp Heels