Case Study: TYR achieves 33% lower return rate with ReaLift

TYR cuts return rates by 33% with ReaLift

TYR, a premier fitness brand specializing in technical swimwear and footwear, faced a significant challenge with its successful direct-to-consumer online sales. Because shoppers could not try on shoes before purchasing and the brand did not offer free returns, high return rates due to sizing and fit concerns were limiting growth. TYR partnered with ReaLift to solve this problem.

ReaLift implemented its RealSize tool, a web-based footwear sizing solution, to help shoppers find their ideal shoe size. This partnership resulted in a substantial measurable impact for TYR, including a 33% lower return rate and a 54% year-over-year improvement in conversion rate post-launch. The ReaLift tool was used by 27% of shoppers to make their purchase.

TYR