Case Study: TYR improves footwear conversion and lowers returns with ReaLift sizing solution

TYR - Customer Case Study

TYR, a premier fitness brand specializing in technical swimwear and footwear, faced a significant challenge with its growing online business. Their expansion into footwear was hampered by high return rates and shopper hesitation, as customers could not try on shoes before purchasing and the company did not offer free returns. TYR partnered with ReaLift to solve this sizing and fit problem that traditional guides could not fix.

ReaLift implemented its RealFoot web-based sizing solution on TYR's e-commerce site. This tool allowed shoppers to find their ideal shoe size digitally before buying. The results after several months were substantial, including a 33% lower return rate and a 54% year-over-year improvement in conversion rates. ReaLift's solution was used by 27% of shoppers to make their purchase, generating over 21,500 scans of its tool.

TYR