Case Study: Só Danca reduces returns and improves conversion with ReaLift sizing solution

So Danca - Customer Case Study

So Danca, a Brazilian dancewear brand and industry leader, faced a challenge with its substantial online growth. The company's numerous shoe styles had significant size discrepancies, which led to high rates of returns as customers frequently ordered the wrong size. To solve this, So Danca turned to ReaLift and its web-based footwear sizing solution.

ReaLift implemented a tool that allowed shoppers to easily find their ideal shoe size for any product, removing the guesswork. After 90 days, this solution achieved significant results: a 35% decrease in returns and the tool was used by 38% of shoppers to make a purchase. So Danca's COO highly recommended the ReaLift platform for its direct positive impact on conversion rates and return reduction.

So Danca

Helena Hines

Chief Operating Officer