Case Study: Russell Moccasin achieves 39% lower return rates with ReaLift

Russell Moccasin cuts return rates by 39% with ReaLift

Russell Moccasin, a 124-year-old custom boot manufacturer, faced a significant challenge when moving to direct-to-consumer online sales. Their new ownership team needed to overcome sizing variances for new online shoppers, as an incorrect fit for their high-value boots led to costly returns and inventory issues. They partnered with ReaLift to implement a web-based footwear sizing solution.

By deploying ReaLift's sizing tool, Russell Moccasin provided shoppers with a way to find their ideal shoe size for the first time. The solution delivered substantial results, including a 39% decrease in return rates, an 11% higher average order value, and 35% of shoppers using the tool to make a purchase. ReaLift's technology was instrumental in modernizing the brand's customer experience.

Russell Moccasin