Case Study: Phenom Elite achieves a 42% decrease in return rates with ReaLift

Phenom Elite cuts return rates by 42% with ReaLift

Phenom Elite, an athletic apparel and footwear brand, faced a significant challenge with sizing and fit that led to high return rates and increased costs. To address this problem, they partnered with the vendor ReaLift to implement its RealSize footwear sizing solution.

By leveraging ReaLift's web-based tool, Phenom Elite achieved a 42% decrease in return rates. The solution was widely adopted, with 41% of shoppers using it to make a purchase. Furthermore, ReaLift helped drive a 22% higher conversion rate for footwear and a 23% higher average order value compared to the sitewide average.

Phenom Elite