Case Study: G.H. Bass EU reduces footwear returns with ReaLift sizing solution

G.H. Bass EU - Customer Case Study

G.H. Bass EU, the European distributor for the heritage footwear brand, faced a significant challenge with high return rates on its online orders. These returns were primarily driven by customers ordering incorrect shoe sizes without the benefit of trying them on in a store, which hindered the growth of its direct-to-consumer channel. To address this, the company partnered with the vendor ReaLift to implement its RealFoot sizing solution.

ReaLift provided a web-based footwear sizing tool to help shoppers find their ideal size. This solution led to a substantial 39.3% decrease in return rates and a 38% increase in footwear orders after just four months. The tool was widely adopted, with over 14,500 scans and 32% of purchasers using it to inform their buying decision. G.H. Bass EU reported that ReaLift's tool successfully resolved their sizing challenges and greatly improved operational efficiency.

G.H. Bass EU

Emily Jacobs

Ecommerce Manager