Case Study: Duradero achieves a 49% decrease in total return value with ReaLift

Duradero cuts total return value by 49% with ReaLift

Duradero, a work boot company, faced a significant challenge with high return rates as online shoppers, unfamiliar with their uniquely wide and large-toe-box designs, frequently ordered multiple sizes to find the correct fit. This "try before you buy" approach was costly for both the customer and Duradero, hurting inventory and marketing performance. To address this, Duradero deployed the ReaLift web-based footwear sizing solution.

By implementing ReaLift's technology, shoppers were accurately recommended their ideal boot size and width. This solution provided a substantial improvement for Duradero, resulting in a 49% decrease in total return value. Furthermore, 33% of shoppers used the ReaLift tool and those who did had an 18.4% higher average order value compared to the sitewide average.

Duradero