Case Study: CrossKix cuts returns by 73% with ReaLift

CrossKix cuts returns 73% with ReaLift

CrossKix, an outdoor footwear brand known for "The Shoe with the Hole in the Sole," faced a significant challenge with increasing returns and exchanges. This was primarily due to their decision to only offer whole sizes and the fact that their shoes were manufactured on different lasts, creating confusion for shoppers and a financial burden on the business.

To solve this, CrossKix partnered with ReaLift to implement its web-based footwear sizing solution, ReaLift RealSize. The results were substantial, including a 73% decrease in returns after a customer used the scanning tool. Furthermore, 57% of shoppers used the tool to make a purchase, leading to a 71% conversion rate and a 15% higher average order value compared to the sitewide average.

CrossKix