Case Study: Burju Shoes reduces returns and boosts conversion with ReaLift sizing solution

Burju Shoes - Customer Case Study

Burju Shoes, a footwear company founded by dancer Burju Perez, experienced rapid growth but faced a significant challenge with online sizing for its various high-fashion styles. This led to a high volume of customer service inquiries and an elevated return and exchange rate, which hindered growth and customer satisfaction. To address this front-end sizing problem, the company partnered with the vendor ReaLift to implement its web-based footwear sizing solution.

The solution from ReaLift was a sizing tool that helped shoppers find their ideal shoe size. After 120 days of using the ReaLift tool, Burju Shoes saw substantial results, including a 42% decrease in return rates and a 91% conversion rate among shoppers who used the tool. The vendor's solution also helped drive an 18% higher average order value compared to the sitewide average, significantly improving the customer experience and operational efficiency.

Burju Shoes

Doreen Banaszak

Director of Operations