Case Study: AVANCUS achieves 59% lower returns with ReaLift

AVANCUS lowers returns by 59% with ReaLift

AVANCUS, a direct-to-consumer footwear brand focused on high-performance athletic shoes, faced a significant challenge with online sizing and fit issues. As a smaller company offering only whole sizes, customers often had to guess their correct size, leading to a high rate of unnecessary returns, decreased customer satisfaction, and negative impacts on marketing performance. They partnered with the vendor ReaLift to implement its RealSize web-based footwear sizing solution.

By implementing ReaLift's tool, AVANCUS provided shoppers with a simple way to find their ideal shoe size. The solution delivered substantial results, including a 59% reduction in returns versus the previous year, a 25% increase in sales, and 23.5% of shoppers using the ReaLift tool, which recorded 2,746 scans.

AVANCUS