Case Study: AVANCUS reduces returns and boosts sales with ReaLift sizing solution

AVANCUS - Customer Case Study

avancus, a direct-to-consumer footwear brand known for its high-performance shoes, faced a significant challenge with online sizing. As the company only offered whole sizes, shoppers who typically wore a half size struggled to find the correct fit. This led to a high rate of unnecessary returns, decreased customer satisfaction, and negatively impacted marketing performance. The brand partnered with ReaLift to implement its RealFoot web-based sizing solution to address this issue.

ReaLift's solution provided a simple tool for shoppers to effortlessly find their ideal shoe size, including managing international size conversions. After implementing ReaLift, avancus saw substantial improvements in key metrics over a four-month period. This included a 59% reduction in returns compared to the previous year and a 25% increase in sales. The tool was widely adopted, with nearly a quarter of all shoppers using it.

AVANCUS

Arshia Hosseini

Director of Marketing