Case Study: Russell Moccasin reduces returns and improves conversion with ReaLift sizing solution

124-year-old custom boot manufacture delivers ideal customer experience to their online shoppers

Russell Moccasin, a 124-year-old custom boot manufacturer, faced a significant challenge when moving to direct-to-consumer online sales. Its new customers, who could not be fitted in person, often ordered the wrong size due to the brand's unique lasts, leading to costly returns on its high-value products. The company partnered with ReaLift to implement a web-based footwear sizing solution to help shoppers find their correct size on the first order.

ReaLift's sizing tool was highly effective, with 35% of shoppers using it to make a purchase. The implementation resulted in a 39% decrease in return rates and an 11% higher average order value for Russell Moccasin. The vendor's solution successfully addressed the core sizing challenge, greatly improving the customer experience and operational efficiency for the boot maker.

Russell Moccasin

Luke Kolbie

Chief Executive Officer