Case Study: OWL Rafting achieves stronger digital marketing results with RealDecoy

OWL Rafting boosts search ad CTR to 11.60% with RealDecoy

OWL Rafting, a family-owned adventure tourism company, faced growing competition and diminishing returns from its marketing efforts. They needed a new digital strategy to reach a new generation of customers and convert more leads. They partnered with the vendor RealDecoy to overhaul their approach.

RealDecoy implemented a two-pronged solution, first redesigning OWL Rafting's website for a better user experience and then launching a comprehensive pay-per-click campaign using Google AdWords and Facebook ads. The results were significantly higher than industry averages, with click-through rates up to 190% above the norm. The campaign drove 1,600 visitors to the site and achieved an 8.75% conversion rate on the "Book Now" button, nearly triple the industry average.

OWL Rafting