Case Study: American Turf & Tree Care triples revenue with RealGreen by WorkWave

A Real Green Systems Case Study

Preview of the American Turf & Tree Care Case Study

American Turf & Tree Care nearly triples revenue to $2.1M with Real Green Systems

American Turf & Tree Care, a family-owned lawn and tree care company, faced slowing growth, inefficient operations, and a lack of effective leads. To address this challenge, the customer partnered with vendor RealGreen to maximize the use of their software suite, including tools for routing and mobile field service.

The solution from RealGreen involved the customer fully leveraging the software's capabilities for routing optimization and service bundling, and integrating it with Coalmarch's targeted digital marketing. This strategy yielded remarkable results: revenue grew from $735,000 to over $2.1 million while the technician count was reduced from nine to eight, demonstrating significant gains in both revenue and operational efficiency for RealGreen's customer.


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