Case Study: Guaranteed Rate achieves more consistent buyer leads with Real Geeks

How he utilizes the Real Geeks platform to close deals throughout Colorado Springs, Colorado

Guaranteed Rate, a residential mortgage company, sought to enhance its online visibility and generate a consistent flow of qualified leads in the competitive Colorado Springs market. Their branch manager, Bryan Yaninek, recognized the industry's shift from traditional referrals to digital channels for finding mortgage advisors. To adapt and grow, they partnered with vendor Real Geeks for its lead generation and conversion platform.

Real Geeks implemented a comprehensive solution for Guaranteed Rate, including robust SEO to improve their digital platform's online traction and a full suite of tools featuring a CRM and lead cultivation services. This provided Bryan's team with a steady number of buyer leads every month, streamlining their process from initial contact to application. The results were so significant that Bryan considered continuing the partnership a "no-brainer," citing the great and steady outcomes achieved since 2013.

Guaranteed Rate

Bryan Yaninek

Branch Manager