Case Study: Hemmings achieves scalable content management with Reaktiv and WordPress

Hemmings migrates 20,000+ articles to WordPress with Reaktiv

Hemmings, the world's largest collector car marketplace, faced inefficiencies and a lack of control over their high-volume Stories site on the RebelMouse platform. Seeking to streamline their editorial workflow and enhance content management, they partnered with Reaktiv to migrate to a more scalable solution on WordPress VIP.

Reaktiv executed a complex migration of over 20,000 articles to WordPress, developing a custom testing tool to preserve SEO and content integrity. They implemented Full Site Editing for flexible content creation, integrated advanced analytics with Parse.ly, and built custom solutions for ad and auction content. The result for Hemmings was a significant boost in content management efficiency, streamlined workflows, and a platform optimized for broader audience reach and future growth.

Hemmings