Case Study: Cornell University builds a digital-first alumni publication with Reaktiv

Cornell University launches Cornellians in October 2021 with Reaktiv

Cornell University faced the challenge of uniting its alumni community, as its two long-standing print publications failed to reach most of its 250,000 alumni worldwide. They sought to create a new, unified digital hub to better engage this global audience. They partnered with Reaktiv to design and develop this new platform.

Reaktiv built a dynamic, digital-first publication for Cornell featuring a variety of community-focused content types and an energized visual identity. A key bet on including comments to foster peer-to-peer interaction proved highly successful. The resulting website, Cornellians, was extremely well-received from its launch, becoming a vibrant hub for alumni to stay connected with campus life and each other.

Cornell University