Case Study: NCS Pearson achieves time savings, cost reductions and greater webinar control with ReadyTalk Self-Serve Broadcast Audio

Ultimate Convenience and Control with ReadyTalk’s Self-Serve Broadcast Audio

NCS Pearson’s Clinical Assessment Group relies heavily on webinars to educate and engage customers. A senior sales assistant—who spends about 85% of her time managing three to four webinars daily (50–2,000 attendees) and had run more than 200 webinars—found the previous Broadcast Audio process too dependent on ReadyTalk support staff for phone lines, presenter coordination and technical facilitation, which cost time, money and control.

Switching to ReadyTalk’s Self-Serve Broadcast Audio gave her full control over forms, presenter management and technical settings, and she ran more than 50 self-serve webinars in under six months. The change streamlined planning, eliminated operator fees, reduced costs compared with phone lines, and increased convenience and ownership—she now plans to use the self-serve option for about 99% of webinars.

NCS Pearson

Sherry Lokken

Senior Sales Assistant, NCS Pearson