Case Study: Trada achieves scalable thought leadership and high-quality lead generation with ReadyTalk Web Conferencing

Trada Uses ReadyTalk Web Conferencing for Thought Leadership, Qualified Leads

Trada, the first crowd-sourced online advertising marketplace, needed a scalable way to build thought leadership, educate prospects, and generate qualified B2B leads while standing out in a crowded online market. The team sought a cost-effective program that would reach interested audiences, produce reusable content, and avoid technical issues that could jeopardize registrant experience and follow-up.

Trada adopted ReadyTalk’s operator-assisted webinars, integrated with its marketing automation and ReadyTalk APIs, to run targeted 30-minute presentations plus Q&A, record and archive sessions, and automate invitations and lead scoring. The program scaled from one to six events per month, drew 500–600 registrants per webinar, produced high-quality, trackable leads with fast sales follow-up, and generated reusable content that reinforced Trada’s brand as a thought leader.

Trada

Anna Sawyer

Marketing Manager