Case Study: Cloudera achieves polished, stress-free webinars and increased lead conversion with ReadyTalk’s Simulive

How Cloudera uses ReadyTalk’s Simulive feature to pre-record content and host polished live events

Cloudera’s demand generation team, led by Jon Zuanich, runs frequent webinars to explain complex products and drive leads, but faced the usual live-event risks: hard-to-schedule expert presenters, off‑day delivery, technical glitches, and overly technical explanations that lose prospects. These challenges made it harder to present a clear, engaging story and consistently convert attendees.

Using ReadyTalk’s Simulive, Cloudera pre-records expert presentations and delivers them as if live while moderating Q&A and polls in real time. The approach produces polished, repeatable events that free hosts from live‑event anxiety, broaden speaker availability (including executives), boost webinar attendance, and improve lead conversion.

Cloudera

Jon Zuanich

Demand Generation Manager, Cloudera