Case Study: Torani boosts Puremade Sauce sales with Ready State

Torani’s Puremade Sauces outpace a primary competitor 2-1 with Ready State

Torani, a flavored syrup company, sought to reinvent itself for its next century by launching a new line of natural Puremade Sauces. Their challenge was to run a customer acquisition campaign for this new product line without alienating their loyal customer base. The company partnered with vendor Ready State to develop a fresh strategy.

Ready State developed a creative platform that heroically highlighted the sauce's real, clean ingredients through in-studio photography and videography. This material was used across print, display, social, and email campaigns. The campaign by Ready State was a major success, with Puremade Sauces flying off shelves and outselling their primary competitor at a rate of 2-to-1.

Torani