Case Study: Lyft boosts paid media conversion rates with Ready State

Lyft boosts paid media conversion rates by 84% with Ready State

Ready State partnered with Lyft, the second largest rideshare company, to address a significant challenge during the COVID-19 pandemic. With public transportation shuttered, Lyft needed to rebuild rider trust and regain mobility for millions by promoting its new Covid-conscious health and safety protocols to acquire new users.

Ready State implemented paid social and email marketing campaigns for Lyft, targeting potential high-value users at key moments like leaving an airport. They used incrementality testing to identify the most effective discount offers and ad formats. This strategy resulted in an 84% increase in conversion rates for Lyft’s paid media campaigns.

Lyft