Case Study: Instacart lowers shopper acquisition costs with Ready State’s paid social campaigns

Instacart lowers shopper acquisition costs with Ready State, driving an 84% lift in conversion rates

Ready State partnered with Instacart to help the company acquire more of its essential gig-worker shoppers through paid social advertising. Instacart's challenge was to maintain its supply of shoppers while significantly lowering its cost per acquisition at a large scale.

The solution involved Ready State creating and iterating on a high volume of paid Facebook and Instagram ad assets, delivering 393 in total. This effort, combined with a rigorous testing strategy, allowed Ready State to drastically lower Instacart's cost per acquisition. The insights gained also led to an 84% increase in conversion rates through related paid media campaigns.

Instacart