Case Study: Univision strengthens its thought leadership in a more diverse America with Ready Set Rocket

Univision wins OMMA, EMMA, FAXIES and W3 recognition with Ready Set Rocket

Univision Communications Inc. faced the challenge of strengthening its position as a thought leader for a new, more diverse America among advertisers and stakeholders following the 2016 election. The company engaged vendor Ready Set Rocket for a comprehensive strategic solution that included digital strategy, communications strategy, and media planning.

Ready Set Rocket developed a strategic solution centered on a new digital platform that served as a hub for Univision's communications. This platform used data visualization and storytelling to promote the power of the Hispanic vote and transform events into immersive experiences. The results established Univision as a premier source for American consumer insights, and the award-winning platform helped Ready Set Rocket become the brand's long-term strategic partner.

Univision