Case Study: Univision mobilizes Hispanic voters with Ready Set Rocket’s Your America platform

Univision mobilizes 100,000 new voters with Ready Set Rocket

Univision partnered with Ready Set Rocket to address the challenge of mobilizing the Hispanic community to vote in the pivotal 2016 election. The customer needed a digital strategy to engage a new generation of voters and empower them to make their voices heard.

Ready Set Rocket created the Your America platform, a nonpartisan digital tool for voter registration and political awareness. The solution included detailed candidate information, polling location finders, and a bilingual text message service. This initiative successfully registered over 100,000 new voters, attracted more than 400,000 users to the website, and had over 160,000 subscribers to its text reminders.

Univision