Case Study: Seagram’s Gin refreshes its brand and boosts awareness with Ready Set Rocket

Seagram’s Gin boosts brand awareness 12.2% with Ready Set Rocket

The customer, Seagram’s Gin, faced declining sales and needed to maintain its position as America’s top gin by capturing a new generation of consumers. They partnered with the vendor Ready Set Rocket for a comprehensive solution that included digital strategy, communications strategy, and media planning to address this challenge.

Ready Set Rocket developed a new brand position and an integrated campaign strategy that was rolled out across broadcast, digital, and social media. This solution generated over 40 million impressions and 4 million video views. The campaign resulted in a 12.2% lift in brand awareness and a 122% increase in positive brand sentiment, successfully repositioning Seagram's Gin for a modern audience.

Seagram’s Gin