Case Study: Schwarzman Scholars grows global applicants with Ready Set Rocket

Schwarzman Scholars grows applicants 165% with Ready Set Rocket

Schwarzman Scholars, a global leadership scholarship program, needed to expand its recruitment and diversify its pool of prospective students. They employed Ready Set Rocket, a Sia Partners company, to build awareness and increase the breadth of qualified applicants through digital marketing and strategy services.

Ready Set Rocket implemented a full-funnel marketing program, developing cross-channel storytelling, educational content, and a data-driven strategy supported by paid media and email marketing. This solution drove substantial results: the campaign reached 53M prospective students across 205 countries, driving a 165% increase in program applicants (12K total). The vendor also helped Schwarzman Scholars increase social reach by 252% and website visitors by 59%.

Schwarzman Scholars