Case Study: Michael Kors boosts social growth and customer engagement with Ready Set Rocket

Michael Kors boosts Instagram growth 220% with Ready Set Rocket

Michael Kors, a global lifestyle brand, sought to deepen its digital relationship with customers and scale its global marketing efforts. The company engaged Ready Set Rocket to leverage its social media channels to inspire greater customer connection.

Ready Set Rocket established an analytics framework to understand the audience and provided team training to improve social strategy. This allowed Michael Kors to capture a new audience and optimize customer service. As a result, Ready Set Rocket drove a 220% YoY increase on Instagram, 170% on Facebook, 65% on Twitter, and 57% on Pinterest, while also building a best-in-class social business for the brand.

Michael Kors