Case Study: Kearny Point boosts qualified leads with Ready Set Rocket

Kearny Point boosts qualified leads by 148% with Ready Set Rocket

Ready Set Rocket was engaged by Kearny Point to support the transformation of a historic New Jersey shipyard into a vibrant, mixed-use waterfront business district. The challenge was to drive leasing for offices, flex spaces, and coworking solutions to bring Kearny Point's multi-year development roadmap to life.

The solution from Ready Set Rocket involved positioning the location as a collaborative "watering hole" for entrepreneurs and launching an integrated campaign and website that blended the site's history with a vision for a sustainable hub. Working alongside sales and marketing teams, they optimized tenant acquisition programs. As a result, Ready Set Rocket helped increase qualified leads by 148% and lowered the cost per lead by 28%, successfully establishing a new flexible office hub on the New Jersey waterfront.

Kearny Point