Case Study: Kahlúa refreshes its brand and boosts sales with Ready Set Rocket

Kahlúa boosts US web traffic 90% YoY with Ready Set Rocket

The customer Kahlúa faced declining sales and needed to connect with a new generation of drinkers who found traditional alcohol marketing unappealing. They partnered with the vendor Ready Set Rocket for analytics, communications, and media strategy services to refresh the classic brand.

Ready Set Rocket revitalized the brand by updating its compass, creating a new tone of voice, and building a digital ecosystem. Their integrated campaign introduced a character named Coach Kahlúa, which increased web traffic by 90% year-over-year and led to a 4.0% sales increase.

Kahlúa