Case Study: Blackstone advances advisor growth and investor education with Ready Set Rocket

Blackstone drives growth with Ready Set Rocket across $570B in assets

Ready Set Rocket was engaged by Blackstone, a global leader in alternative investments with over $570 billion in assets under management. The challenge was to drive continued growth in its investment portfolio by attracting more financial advisors and high-net-worth individuals.

The solution from Ready Set Rocket involved creating a targeted communications framework and transforming Blackstone's BXU program from an offline conference into an on-demand educational platform. They also used LiveRamp to personalize advertising by merging first and third-party data. The results empowered financial advisors with educational content to communicate the benefits of alternatives, and internally invigorated Blackstone's teams across communications, education, and analytics programs.

Blackstone