Case Study: BlackRock makes financial wellbeing more accessible with Ready Set Rocket

BlackRock simplifies investing for 8.6 trillion AUM with Ready Set Rocket

The customer, BlackRock, a leading global asset manager, sought to advance its mission of making financial wellbeing more accessible to a wider audience of new investors. They partnered with the vendor Ready Set Rocket to help uncomplicate financial strategies and reach this broader demographic.

Ready Set Rocket created a comprehensive suite of digestible content, including animated illustrations, video series, and digital tools, to break down complex investment topics and elevate financial literacy. This solution helped BlackRock further humanize its brand, empower a new generation of investors, and drive incremental assets under management (AUM).

BlackRock