Case Study: Los Angeles County drives plastic-free awareness with Ready Artwork

Los Angeles County drives 1,100+ pledges in 12 weeks with Ready Artwork

Los Angeles County faced the challenge of raising awareness for its new Single-Use Plastics Ordinance, as understanding was low among food service businesses and residents. To address this, the county partnered with Ready Artwork to launch a public awareness campaign funded by a California Ocean Protection Council grant.

Ready Artwork implemented a comprehensive 12-week bilingual digital campaign. The solution included a dedicated WCAG-compliant website with pledge forms, educational videos, and a coordinated ad strategy across six digital platforms targeting both businesses and the community. The campaign by Ready Artwork drove over 1,100 pledges, nearly 14,000 website views, and close to 1.8 million impressions, successfully connecting the county with its residents and businesses.

Los Angeles County