Case Study: LA County boosts food waste awareness with Ready Artwork

A Ready Artwork Case Study

Preview of the LA County Case Study

LA County drives millions of impressions with Ready Artwork

The customer, LA County, faced the challenge of increasing public awareness and understanding of Senate Bill (SB) 1383, which mandates organic waste recycling. They partnered with Ready Artwork to create a user-friendly educational website and to extend their outreach through a targeted digital paid media program.

Ready Artwork developed a multi-page WordPress website filled with clear information and resources for residents. They implemented a paid media campaign using Display, Search, and Performance Max ads, which delivered millions of impressions and tens of thousands of clicks and conversions. This solution successfully educated a massive audience across LA County and provided valuable data to refine future initiatives.


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