Case Study: County of Los Angeles advances zero plastic waste outreach with Ready Artwork

County of Los Angeles launches a 10-language Zero Plastic Waste microsite with Ready Artwork

The County of Los Angeles needed an effective method to educate its local food-related businesses and platforms about a new ordinance aimed at reducing waste from single-use plastics and expanded polystyrene. They partnered with Ready Artwork to create a strategic digital marketing solution to inform businesses and promote engagement with the ordinance's provisions.

Ready Artwork developed a custom, multilingual educational microsite named ZeroPlasticWasteLA.com. The solution featured content in 10 languages, targeted navigation for different business types, and downloadable resources, making compliance information highly accessible. The vendor's work provided the county with a scalable, mobile-responsive platform that serves as a valuable educational resource, helping to align local businesses with sustainability goals and reduce environmental pollution.

County of Los Angeles