Case Study: City of Moorpark boosts microtransit awareness and app downloads with Ready Artwork

City of Moorpark improves CTR by 33.33% with Ready Artwork

The City of Moorpark sought to promote equity and increase ridership for its new $1 microtransit pilot service. Their challenge was to run a digital campaign that would boost brand awareness and drive app downloads across diverse demographic groups. They partnered with the vendor Ready Artwork to implement this digital advertising initiative.

Ready Artwork deployed a multi-language digital campaign featuring Public Service Announcements, including static image ads and animated videos tailored to different age groups. This solution significantly improved key performance metrics, with CPM improving by 11.34% and Cost per Engagement improving by 75.83%. The campaign's average CTR also surpassed industry benchmarks by approximately 33.33%, successfully meeting the City of Moorpark's goals.

City of Moorpark