Case Study: City of Moorpark boosts app downloads and transit ridership with Ready Artwork

City of Moorpark improves CPE by 75.83% with Ready Artwork

The City of Moorpark sought to promote equity and increase ridership for its local transit system through a digital outreach campaign. Their challenge was to execute this campaign to drive app downloads and enhance engagement across a diverse community. They partnered with Ready Artwork for website design, development, and digital advertising services.

Ready Artwork implemented a multi-faceted digital advertising solution centered on a WordPress landing page. The strategy included static and animated video ads tailored for different age demographics and languages. This approach led to significant results, including an 11.34% improvement in CPM and a 75.83% improvement in cost per engagement. Ready Artwork's campaign also achieved a click-through rate approximately 33.33% higher than the industry benchmark.

City of Moorpark