Case Study: City of Monrovia boosts GoMonrovia awareness and adoption with Ready Artwork

City of Monrovia launches GoMonrovia in 2018 with Ready Artwork

The City of Monrovia partnered with Ready Artwork to launch its GoMonrovia transportation initiative. The city's challenge was to establish a strong brand identity and generate widespread excitement to drive community engagement and adoption for the new program, which integrated services like Lyft, Lime bike-share, and dial-a-ride.

Ready Artwork delivered a comprehensive solution that included crafting a vibrant visual identity and developing high-impact promotional materials. These materials consisted of station domination visuals, strategic floor decals, and eye-catching street banners installed throughout the city. These efforts by Ready Artwork successfully boosted awareness and excitement, resulting in strong community engagement and adoption of the GoMonrovia program, making it a local success.

City of Monrovia