Case Study: Spotify achieves a branded in-car voice experience with ReadSpeaker custom TTS

Spotify creates 1 branded voice for Car Thing with ReadSpeaker

Spotify, a global leader in streaming, sought to develop a unique, branded voice assistant for its Car Thing device to deliver a seamless, hands-free in-car audio experience. The challenge was to create a natural voice that embodied their brand identity using an advanced text-to-speech (TTS) solution capable of running efficiently in various environments. To achieve this, they partnered with the vendor ReadSpeaker.

ReadSpeaker's VoiceLab crafted a custom branded voice for Spotify using deep neural network-powered TTS. The solution offered a robust combination of embedded and cloud-based capabilities for flexible integration. This partnership empowered Spotify to deliver a high-quality, responsive voice experience through Car Thing, enhancing their brand identity and supporting their vision for a touchless, multimodal future.

Spotify