Case Study: MSC Cruises enhances guest experience with ReadSpeaker’s AI voice for Zoe

MSC Cruises powers Zoe with ReadSpeaker for 800+ guest questions

MSC Cruises, a major global cruise line, needed to innovate its guest experience by implementing a new virtual personal assistant named Zoe. The challenge was that this AI assistant, which could answer hundreds of guest questions, lacked a natural and human-like voice to complete the experience. MSC Cruises turned to vendor ReadSpeaker to provide a solution.

ReadSpeaker provided its industry-leading neural text-to-speech voices in seven languages to power Zoe. This solution allowed the assistant to express emotion and deliver a near-infinite number of AI-generated responses in a realistic and high-quality manner, avoiding the clunky sound of older voice technologies. This implementation by ReadSpeaker successfully gave a voice to the world's first virtual personal cruise assistant, enhancing the onboard experience for guests.

MSC Cruises